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Lidan LIU is the CEO of designaffairs China. Upon graduating with a Master Degree in Industrial Design at the University of Duisburg-Essen, Lidan returned to Shanghai and founded XLPLUS Design (2006-2011). In 2011, XLPLUS Design merged with designaffairs Group, one of the world’s leading strategic design consultancies.

刘力丹现任全球领先的设计咨询机构 designaffairs的中国CEO，毕业于德国杜伊斯堡 -艾森大学，工业设计硕士。力丹回到上海后，创立了XLPLUS Design (2006 - 2011)。在2011年时，XLPLUS Design 与 designaffairs集团合并，成为全球最领先的战略设计咨询公司之一。

In her capacity as the CEO of designaffairs China, Lidan has directed her team towards winning more than 60 major international design awards including iF Award, Red Dot Award, Good Design Awards (Chicago) and Plus X Award. She has also been a member of the iF Award jury for the categories of Product Design and Concept Design multiple times.

在其任职中国CEO期间，力丹带领团队获得了超过60项包括德国红点、德国iF、美国芝加哥好设计奖、欧洲创新技术奖等在内的国际设计奖项。她还几次担任德国iF奖的产品设计和概念设计组评委。

Founded in 1960, designaffairs is a strategic design consultancy which integrates product development and brand strategy. It was the former design department of Siemens Group, and became an independent company in 2007. designaffairs has cooperated with many clients worldwide, including BMW, Siemens, SONY, Starbucks, and Bosch. Operating from three locations, two in Europe and one in Asia, designaffairs can be found in Munich, Erlangen,and Shanghai.

designaffairs成立于1960年，是集产品发展和品牌规划为一体的设计咨询机构，服务领域包括研究、设计、战略、用户体验及结构工程等。其原为德国西门子设计中心，2007年起独立于西门子。合作的客户及项目有：西门子未来交通工具规划、保时捷车载娱乐系统交互、博世家庭控制系统、德国电力集团RWE智能家居（smart home)、BMW 汽车养护套系、星巴克、和索尼等。目前在全球共有三个分部，分别位于德国慕尼黑，德国埃尔兰根和中国上海。

designaffairs operates successfully using an international operation model, and is regarded as one of the most creative agencies in the world.

designaffairs成功地通过全球模式运营，在全球被评为最具创意的设计咨询机构之一。

Lidan also serves as the Program Director of Industrial Design at Tongji University, College of Design and Innovation. She aims to bridge the gap between industry and academics, leading future designers towards innovative problem solving and independent design-thinking.

在运营管理designaffairs中国的同时，力丹也担任同济大学设计与创意学院工业设计专业主任。希望通过理论与设计实践相结合的方式，培养出真正有创新思维和动手能力的年轻设计师。

Workshop 工作坊

Does networking make you a little nervous? Fear not- we are trying out a style of networking that takes out all of the hard work and allows you to meet lots of great people. Come at 7:15p to participate.

The workshop is led by Holly Sharp, the founder of Purple Spread, an agency to help your crowdfunding campaign and branding.  

和陌生人交谈会让你有一丁点儿的紧张吗？不用担心，我们想通过这个工作坊，帮你排除万难，轻松地和很多有趣的人交流。工作坊于7：15分开始。

这个工作坊由Holly Sharp主持。她是Purple Spread的创始人，致力于为Starups的众筹推广及品牌战略服务。

Call out for Startups! 招募初创团队

The Cage is the accelerator program backed by The Lane Crawford Joyce Group, an international industry leader in retail and omni-channel experiences, brand management and distribution. The program manager will meet startups F2F onsite to answer questions.

Agenda活动安排：

7:00pNetworking, wine, and light dinner

晚7点，观众注册、酒水、简易晚餐

7:15p Workshop with Holly Sharp about Networking Skills

晚7:15，Holly给大家介绍Networking 的技巧

8:00p Fireside Chat and Q&A with Lidan

晚8点 开始采访力丹

9:00p Informal discussion and networking

晚9点 会后交谈

Time & Address 时间地点

03/09, Thursday, 7p-10p

naked Hub@NJL, 5/F, No.89 Taixing Road, near Wujiang Road

裸心社@南京路，泰兴路89号5楼，近吴江路

90-Second Pitch Application

In 90 seconds, pitch your startup to our audience and speakers, for recruitment/ funding/ or identifying partners. To apply, please fill in the survey below (Long press and extract the QR code to start). 

在90秒里，向嘉宾和现场朋友们碰碰你的初创公司的想法，招聘也好，融资也行，或者找创业合伙人。简要介绍你的初创公司以及你希望这个创业社区能帮你什么，填写以下问卷即可（长按二维码开启）。

Tickets 门票及支付方式

Early Bird Tickets 80RMB until 02/22;

Normal Tickets 120RMB ONLINE OR 150RMB AT THE DOOR

早鸟票每位80元（截止于2月22日）

网购正价票每位120元、空降每位150元

Each ticket includes free flow beer and light dinner

每张门票包含不限杯啤酒及简易晚餐

Sponsor 赞助商

Shanghai Caohejing Hi-tech Park Innovation Center was solely invested and run by Shanghai Caohejing Hi-tech Park Development Corporation. As a business incubator, Innovation Center has committed itself to cultivating and supporting technology-intensive enterprises and promoting commercialization, industrialization and internationalization of scientific and technological achievements.

上海漕河泾新兴技术开发区科技创业中心（简称“创业中心”）是由上海市漕河泾新兴技术开发区发展总公司独资及运营。作为商业孵化器，创业中心致力于孵化及扶持技术为主的企业、并推广商业化、行业化、国际化的高科成就。

Partners 合作伙伴

About Our Community

Startup Grind is the largest independent startup community, actively educating, inspiring, and connecting 1,000,000 entrepreneurs in over 200 cities. We nurture startup ecosystems in 85 countries through events, media, and partnerships with organizations like Google for Entrepreneurs. The cornerstone of our global community are monthly events featuring successful local founders, innovators, educators and investors who share lessons learned on the road to building great companies. Founded in Silicon Valley, Startup Grind has now hosted 5,000 fireside chats since its founding in 2010. To date, Startup Grind has helped millions of entrepreneurs find mentorship, connect to partners and hires, pursue funding, and reach new users.

In Shanghai, we have been trying to build up a community for entrepreneur since 2013. What make us glad is that we see many familiar faces regularly at our events! Yes, now we have a community in our city and we are making it better!

Jan Event Cap